Benefits of a Drip Campaign – 352 Noodles & Doodles
You know you need high-quality content to attract new visitors and to inspire those visitors to become customers, but knowing the right content for the right visitor isn’t always the easiest thing to...
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It’s Time to Get Serious About Mobile UX
Evidence for an impending mobile algorithm change from Google has been mounting for months (Update: Google has just announced April 21 as the deadline to beat its mobile-friendliness algorithm). Google...
View ArticleWhat To Do If Your Site Gets Hacked – 352 Noodles & Doodles
Data breaches and site hacks are all too common these days, and hackers are becoming more creative in how they attack sites and databases. Many webmasters and site owners are unsure how to react after...
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What We Can Learn from Google Product Development
In January, Google announced that it was ending its Google Glass Explorer program. It then almost immediately announced that Glass was moving from the Google X development lab to its own business unit....
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Manage the Growing Pains of Scaling an Agile Team
One of the biggest challenges of developing a digital product is accepting that your core development team may not be enough to get a complex product out the door quickly. Agile and scrum provide a...
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A Spartan Never Looks Back – Microsoft’s New Approach to the Web
Last month, the Project Spartan team at Microsoft took a bold new step for its entire browser division. The change, a clean break between the legacy Internet Explorer engine and the new Spartan...
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7 Stages of User Onboarding for Digital Products
New user onboarding is one of the most crucial – and most frustrating – elements of any product launch. Successful onboarding requires clear understanding of user journeys, from a visitor’s first...
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Scrum vs. Kanban: Choosing an Agile Method for Your Product
My affinity for Scrum began in 2007, and my experiences with 352 have only made me love it more. The beauty of Scrum is that it can be applied to all sorts of tasks – our founder built an entire...
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Build Digital Products on Solid Ground, Not Borrowed Land
Live-video sharing app Meerkat garnered a ton of attention when it launched at SXSW earlier this year, riding high on buzz from attendees and tech journalists as the next big app. Unfortunately,...
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An Entrepreneur’s Checklist to Launching A New Product or Venture
As a young kid, I knew entrepreneurship was my calling. In elementary school I had a thriving baseball card trading ring going, and in middle school I created a portable candy shop and made money...
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Moving Beyond MVP: Feedback, Features and Pricing
Building a minimum viable product (MVP) can help businesses get a working platform to market quickly. It helps validate product hypotheses and attract new users to your service. But how do you expand...
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Amazon Echo Shows a Future of UI Design Loud and Clear
These days, my morning routine has changed. It’s not uncommon for my first conversation of the day to be with the Amazon Echo’s digital persona, named Alexa, rather than my wife or 7-year old. I walk...
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Why Your Next Website Should Be a Digital Product
In coming years, successful businesses won’t just launch websites, they’ll create digital products. While both can generate revenue or solve a business problem, a digital product is specifically...
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Launching our Annual Race to 3:52 Hackathon
It’s that time of the year again – our annual Race to 3:52 Hackathon. We’re closing up shop for three days and giving our teams the time and resources to create digital products that enhance their...
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An Underwhelming Month With the Apple Watch
As the lead of our pitch team, it’s critical I stay up to date with technology, creative and strategy – along with as many new digital products I can get my hands on. You never know when a client is...
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Working Above the API Can Change Modern Web Teams
Recently, I’ve had the good fortune to meet Jon Lax – formerly of Toronto agency Teehan+Lax, now of Facebook. Beyond being terribly humble, Jon has put a ton of thought into how to best organize modern...
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Building a Winning Hackathon Product
At our annual company retreat last week, 10 teams presented products built during our annual hackathon, the Race to 3:52. From new office and productivity apps, agile tools and DevOps systems, one...
View ArticleA Daily Affirmation That You’re Not Your Audience
Take a deep breath and repeat after me: I am not a normal Internet user. I am not impartial. I am not my audience. With that mantra in mind, let’s talk digital. I’ve worked in a handful of agencies and...
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Taking Customer Loyalty Beyond the Punch Card
On paper, customer loyalty programs are simple – you reward customers and entice them to shop again. In reality, there are 10 half-punched discount cards doomed to the floor of my car, vainly awaiting...
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You Don’t Need An App for That
Over the years, I’ve built apps across various verticals. Each of the apps I’ve built were supposed to be the “next big thing,” from a cocktail pairing app to a children’s game to a beauty product...
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